SHOP PROJECT TOWARDS A NEW POSITIONING

The fair’s new dates will soon be communicated; an event designed to further valorise the specific aspects of the shop-fitting sector. A new positioning is planned for Shop Project, the specialised event in which the producers of furnishings for shops, visual merchandising professionals and sales outlet designers encounter the sector’s international demand. The International fair for the design and furnishing of sales outlets was originally meant to be part of Host, the international professional hospitality fair held in the fieramilano area in Rho from Friday 23 to Tuesday 27 October 2009. However, the markets monitoring constantly carried out by Fiera Milano Expocts, the organisers of both Shop Project and Host, revealed an opportunity to study a new and different positioning of the fair which will further valorise the specific aspects and emerging trends in the shop-fitting sector. Therefore, the event’s new dates will shortly be communicated. “It is part of our mission to promptly understand new trends and highlight them in the right way, in order to transform them into business opportunities for operators  – stated Fabio Majocchi, the General Manager of Fiera Milano Expocts – and it is from the point of view of making the best use of the trends in emerging markets that we are defining the new Shop Project context”. The new dates and all other information relative to Shop Project will be communicated as soon as they are available.